A Rethinker’s response to Guy Kawasaki’s defensibility question

Guy Kawasaki recently asked us to respond to his comments about the role of patents in the defensibility of a startup. We did. And, as you’ve come to know us, we don’t give the typical patent attorney response. Our take on the defensibility question: Sometimes, you’ve got to realize that “patent everything” is not the best strategy…and then develop a big-picture intellectual property strategy that is custom-tailored to the startup and its industry. Be brave and accept the fact that patents just might not be the whole enchilada in that picture. Read the complete Rethinker’s response over on Guy’s blog.


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